Undyed

Founded by sisters Smriti, a NIFT graduate, and Vertika, an engineer, UNDYED is a contemporary chikankari label rooted in the rich craft heritage of Lucknow. Blending fashion expertise with a strong understanding of manufacturing and business, the duo reimagines traditional hand embroidery for the modern woman while preserving its timeless beauty.

UNDYED celebrates the artistry of authentic, handmade chikankari through thoughtfully designed pieces that bring tradition into everyday wardrobes. Beyond fashion, the brand champions women’s empowerment by creating employment opportunities for women artisans and home-based workers in nearby villages.

With a commitment to craftsmanship, inclusivity, and meaningful impact, UNDYED brings together heritage and contemporary style in every creation.